Common Space

Our common chatroom

This is a general discussion forum to share thoughts, insights and concerns, as well as tips and tricks about using the groups and other facilities. Feel free to share any ideas you think the TCBL community as a whole might be interested in.

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Who Made Your Shirt?

Who Made Your Shirt?

Alenka Žumbar Klopčič,,TCBL Associate Member, Slovenia*

Videk was a 4-year old boy from a poor family of nine.  The mother had to work on the field, day after day from dawn to dusk, so she had no…

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Frequently Asked Questions

What does TCBL stand for?

TCBL stands for Textile & Clothing Business Labs, an EU funded project in the Horizon 2020 programme.

What is a Business Lab?

Business Labs explore more or less radical innovation trajectories, structured according to a coherent framework and relying on existing and emergent models. Current Business Labs in TCBL are Design Labs, Making Labs, and Place Labs.

What is a Business Pilot?

A Business Pilot is a company or actor in existing and concrete supply and value chains, including social enterprises, interested in participating in pilot experimentation in TCBL. Pilot activities are primarily in, but not limited to, the T&C manufacturing sector, and they aim to establish methodologies for «innovation transfer» of business model elements.

How can I become part of this?

TCBL launched its first Open Calls for Expressions of Interest on February 25th, 2016. The Call for Business Labs is by invitation only, while for Business Pilots you can register your interest until March 31st. For further information, see the Open Calls page.

Is this about fashion?

TCBL's about new technologies, new materials, new ways of working, and new ways of selling, but of course it is also about fashion: it's fashion that moves the T&C industry. It's not necessarily about fashion as we currently see it on the catwalks however, since customer-driven approaches are shaping business innovation and that includes fashion as well.

Have another question? Let us know!

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  • Buongiorno, sarei interessata a partecipare all'evento del primo dicembre. Non riesco in alcun modo a contattare alcun membro dell'organizzazione. Come procedere, c'è bisogno di un'iscrizione? Ringrazio
  • Please look at Slovenian TCBL excursion video:
  • Bag Protype and Manufacture Service

    Hi All

    Here at TCoE in our Design and Make labs we are currently engaged in meetings with potential future Pilots. A number of which are connected with Bags in various ways. We are able to offer some assistance in our Labs and I have also sourced a few UK companies that offer a Bespoke Design/prototype to manufacturing service, however I wondered if any of our Partners Associates/Labs already offered this facility??


  • More on an operational note.. I want to start a new topic in the chatroom but don't seem to figure out how to create a new post. Anyone who can help me out?
  • 11 technology trends for 2016 that marketers should consider today
    1. Apps
    Apps on ipad

    They certainly need no introduction and by no means are they a new trend but with the saying there is an app for that and then some the opportunity for businesses to connect with it’s customers is now bigger than ever. The key for application development is to provide accessibility for users. Most of the technology trends we discuss will in some way utilise an app to enhance the experience of its technology.
    Since May 2013 app downloads have more than doubled from 50 billion downloads to over 100 billion. The growth rate of take up shows the demand from consumers to find an app that either simplyfies a process, entertains or provide increased accessibility to brands and services. Whilst demand continues to grow the same can’t said for interactions. A user can download and interact with an app for less than a week and be put on the scrap heap in the sky (the cloud that is).
    Businesses today are creating their own apps to help increase engagement with its audience, whether directly related to sales or experience of the brand values. For brands to really utilise a branded app they need to understand their customers pain points to really engage their customers and monetise them through mobile. A prime example is O2’s priority app that offers it’s customers the chance to save on a variety of offers that relate to their audience.
    The perfect app will allow businesses to be visible to customers at all times and a direct channel to cultivate customer loyalty.
    2. Live video Streaming
    Live Video Streaming apps meerkat and periscope

    Video is one of the fastest growing mediums with 300 hours of video being uploaded to Youtube every hou,r however, it is live video streaming that has been grabbing the headlines recently.
    Whilst Live video streaming is not new the rise of live video streaming apps such as Meerkat and Periscope means that users can simply point and shoot their lives in real time.
    Live streaming apps will provide a window in to another persons or brands world.
    As we have seen the rise of the Youtube stars will we now be expecting to see the rise of live streaming with commentators, allowing us unrestricted access to behind the scenes.
    The likes of Journalists can provide live feeds from unfolding events, backstage at concert for fans unable to get tickets for the gig or fashion labels showcasing behind the scenes from the latest catwalk show. These new apps allow two way conversations bringing brands even closer to their customers.
    As mobile connectivity and their technology improves, live streaming will continue to grow. As a cheap and risk free investment this could be the opportunity for brand to connect with new customers through earlier adoption or provide a closer insight in to the brand.
    The apps are continuing to grow with Meerkat recently launching on Android.
    A behind the scenes photo shoot with H&M and David Beckham might be one way to increase followers.
    Location based marketing Location based marketing technology (iBeacons & RFID’s)
    Location based marketing

    3. iBeacons
    iBeacons are small, inexpensive transmitters that use Bluetooth Low Energy (BLE) technology to detect nearby devices that can be housed in retail stores, point of sale displays and merchandising areas.
    Apples iBeacon technology will help take location based marketing to the next level enabling event professionals and marketers to create an interactive experience by targeting users at the point of engagement.
    For the individuals iBeacons can help event attendees make the most of the conference through sign up and engagement in talks and sessions. Linkedin integration offers the opportunity to connect with attendees, send messages including push notifications about the latest news reducing the need for delayed email communication.
    A South African shopping mall offered discounts through a count down timer, the longer it took to reach the store the lower the discount.
    4. RFID’s
    A Radio Frequency Identification (RFID) is a small electronic device containing a small chip and antenna providing a unique identifier for that tag.
    RFID wristbands, cards and apps enable event attendees to interact in new and engaging ways. Whilst there is still the need for registration, organisers can find new and engaging ways to let visitors share their experience in the real world with their friends online. Brands can increase shares and likes with a simple photo both and the tap of a wrist band to share across social media.
    The Wristbands have been adopted by Disney. Their magic bands allow customers to unlock the door to their hotel room, enter the theme parks, charge food and merchandise purchases to their resort hotel room, check in at FastPass entrances and even connect the Disney PhotoPass images to their account.
    5. Augmented reality
    Augmented reality (AR) offers a live view of elements that are computer-generated such as sound, video, graphics or GPS data, overlaying the physical world with the vitual.
    Marketers can take a current situation and offer some sort of explanatory data to it so that you can better understand what’s going on, or who the people in the scene are, or how to get to where you want to go.
    Companies like Blippar have been working with the technology for several years now providing companies with the potential to enrich real world experiences and deliver value to a brands users.
    Brands can use augmented reality to provide more information to shoppers in print and in store, bridging the gap between the digital and real world. Users in store can read reviews online or check prices. Using Augmented reality means that shoppers can have the latest information at the point of purchase.
    Integrate online reviews or offer special promotions in store can improves sales and reverse the impacts of showrooming.

    6. Business Data & Analytics
    Competitive advantage is key to businesses staying ahead. Big Data is becoming more and more crucial for leading companies to continue to develop and drive that innovation to develop strategies to compete.
    With Data now available in abundance businesses need to understand how this can help create new growth opportunities. Businesses now need to find a way to curate, organized and manage this knowledge to be able to put the results in to action and a comprehensive plan to build for the future.
    Forward-thinking businesses should look to build their organisations’ Big Data capabilities to fuel future growth and competitive advantage.
    7. Automation
    Whilst a very broad topic, limits to budget and resources means automation has become the norm in most medium to large businesses. The marketing technology industry alone is worth $20 Billion, supergraphic shows that the number of providers have more than double up to 1,876 companies from Jan 14 to Jan 15.
    Companies are now coming up with even more ways to automate marketing, this alone is worth $5.5 Billion and is leading the way in lead generation and prospect nurturing.
    Whilst the surge in automated technology continues to rise the skills and knowledge to managing these tools is failing to keep up, as most businesses see the benefits there is little in place in regards to a robust marketing technology strategy. With even more focus on marketing to deliver results, Marketing managers & CMO’s should be taking stock of their teams skills, highlighting the gaps and define a robust automation strategy to help sales through engaging prospects, qualifying leads and shortening the overall sales cycle.
    8. Microsoft HoloLens
    The first fully untethered, see-through holographic computer designed by Microsoft. It enables high-definition holograms to come to life in your world, seamlessly integrating with your physical places, spaces, and things.
    At the recent conference Microsoft showed users how people can interact with mince craft on a whole new level. Holograms with real world will unlock all-new ways to create, communicate, work and play.
    How can this be useful for marketers. We wont see people walking around with headsets on all day, but brands can create seamless experiences in industries such as construction, leisure, architecture and more. By moving beyond just 2D and blending the digital world with the real brining mixed reality to life, customers can fully immerse themselves in the experience or design.

    9. In store display
    The use of in store display technology has been growing rapidly as has the technology by which is used. As dynamic digital display solutions advance, businesses can manage their omni-channel pricing and promotions strategy from a single location. Businesses are able to with speed, agility and consistency. Allowing price sensitive businesses to improve both the shopping experience and profits – quickly, easily and securely.
    With most large purchases consumers will go online to check a product review or the price whilst in store which can mean businesses losing customers to show-rooming. The technology and software gives complete visibility and control, it means that businesses can react to competitor pricing in an instance.
    Brands can provide real time promotions with the likes of Electronic shelfs, so what might take months of planning can be done in an instance and data can be collected in real time to show the impact. It can be done through a single retail store, region or the whole company.
    Coupled with Big Data you’re one step ahead of the game.
    10. Rich media
    Rich media starring Owen Wilson

    Rich media is a form of digital advertising that uses advanced technology to engage users through streaming video where by a user interaction simply means hovering over the ad.
    HTML5 — the newest and most advanced version of the fundamental markup language along with Flash means advertiser can now create multiple levels of content in one place such as video, games and data capture all heightening user experiences across the web.
    With Double Click rich media, consumers can interact with adverts in real time, offering more than a simple text or standard banner advert. Brands can create whole page takeovers to expanding ads and interactive in-stream video providing a more engaging ad and bring digital marketing to life.
    Check out Googles rich media gallery for examples of how the worlds biggest names use rich media to increase engagement.
    Our personal favourite includes Owen Wilson, some federal officers and a car chase which is in your hand.
    11. Direct Mail
    A classic but one of my favourites, customers love the personal touch it’s what makes an interaction that more special. Crafting a well-planned DM campaign can put you in front of your ideal customers. Whilst the initial require more investment the higher costs means brands become more focused on getting the most out of their direct marketing campaign.
    Personalisation can take both time and investment from a business the benefits can be as much as 73% increase in conversion
    Direct mail doesn’t have to just be worth the paper it’s printed on but help drive digital interaction. Integrating augmented reality, video, apps all enhance the direct mail experience.
    It’s an area that you can get really creative and think about your audience better. Whilst content is king putting something in context helps the receiver to understand the message better. This is where the medium plays a key part.
    As with all these trends there is a huge cross over between each and everyone and working with these ideas together could create that campaign that really cuts through the noise. With automation meaning that brands are constantly pushing out new messages the way in which you add value to your campaign can mean that you are the one that wins business over others.
    With 6 months remaining we’re sure there are plenty more trends to come.
  • How technology is to impact the fashion industry:
    Fashion Industry has transitioned to becoming digital-centric. Most retailers finally sailed through the first stage in ecommerce retailing by setting up visually appealing online versions of stores, integrating payment gateways and offering efficient delivery logistics.

    Over the next two years, there are several areas where technology will help ease online discovery and conversions. Technology will make it easy for consumers to go from inspiration to purchase. Customers see a lovely handbag at a party and technology will help them find it. They might like an item but can’t afford it. There will be tools that can help them find something similar and economical

    Technology will provide answers for questions like:

    Can I get real-time guidance on creating outfits from individual items?
    Can we solve the eternal question of “What should I wear today”?
    Can I get real-time opinions from their friends whether something suits me?
    Can a fashion guru help style me every day?
    Work at the intersection of fashion, science and technology is leading to some very interesting possibilities.

    Here is what you need to look out for-

    1. Visual Search going mainstream (Find me something similar)

    Computer vision as a technology is not new in fashion industry, but it is finally going mainstream with heavy weights like Macy’s, Nordstrom, Target and others, using visual search in their apps and websites. Visual search uses color, shape, size and proportions to find similar items. This offers an advantage over keyword-matched search, in which results are only as good as the searcher’s ability to describe an item. Retailers are experiencing increased click through and ROI’s are driving rapid adoption of this technology.

    2. ‘Fit’ becoming critical (Will this fit me well?)

    Product returns are one of the issues online retailers are battling with. Tools that enable sizing will be a big trend such as augmented reality enabled Virtual fitting rooms, 3D body scanners; Software tools that compare sizes across brands, creating avatars and sizing them are some of the approaches being used by the e-commerce players.

    3. Advanced machine learning becoming an integral part of fashion technology (Personalize feeds and remove clutter)

    Of late the focus of fashion industry has shifted to anticipating and predicting what the shopper is looking for. And the true context can be achieved only by delving into the next frontier of technology-artificial intelligence and machine learning. Companies are moving away from using simple statistical analysis of historic data and are using AI, specifically computer vision and deep learning to study unique tastes and predict and personalize recommendations at an individual level.

    4. Digital assistants styling shoppers

    Wouldn’t it be nice if you could have a perfect digital stylist, monitoring your closet? Suggesting what to wear based on your calendar, recommending appropriate clothes from your favorite stores? This is what we can expect to see in the near term.

    5. Wearable technology

    With the Apple watch leading the way, we can expect fashion accessories to double up as smart devices. These devices will track information based on your location, body temperature, body motion etc. and will take intelligent decisions based on the data processed. Some of these devices may not even need a physical interface for user interactions. There is research to make smart fabrics based apparel but that will take a few more years to get to real usage.

    6. Big Data or is it My data.

    Technology is changing how the fashion industry makes decisions. With real time analytics they give actionable data that many companies currently use to make purchasing and merchandizing decisions.

    In 2016, we will see industry focusing on Micro aspects of Big Data. Instead of just using “those who bought this also bought this” they will explore both Meta and visual data points to make meaningful recommendations.

    Information will be gathered from their posts, images liked, shopper behavior, their closets, celebs followed etc. It will be interesting to see how all this information will be digested to get meaningful insights.

    There are exciting times ahead for technology development in the fashion industry and we are looking forward to see it unfold.
  • I also thought this was on the nose too..
    please use title to go to you tube if link doesn't work..

    Ruth Ellis has shared a video with you on YouTube

    You are what you wear: Christina Dean at TEDxHKBU

    by TEDx Talks

    Dr. Christina Dean is the Founder and CEO of Redress, an NGO with a mission to promote environmental sustainability in the fashion industry. Christina is a regular speaker at seminars and has received numerous recognitions for her work, including being listed by ...
  • I thought this lady described a 'designer' very well:

    Ruth Ellis has shared a video with you on YouTube

    Fashion your future: Think more like a fashion designer | Suzi Vaughan | TEDxQUT

    by TEDx Talks

    We live in times of unprecedented, disruptive change and uncertainty and most people find it challenging to thrive in those circumstances. If ‘design thinking’ is the new black, then thinking like a fashion design may just be the next big thing! This talk takes the idea of design thinking and translates it into a series of very practical tips that you can employ yourself, every day to help you think more optimistically in times of uncertainty and ambiguity.

    Professor Suzi Vaughan has settled (for now) in Brisbane, Australia having studied, lived and worked in Europe and Asia. After graduating from St Martins School of Art in London with a Ba Hons in Fashion, she started her professional career as a fashion designer, later moving into fashion education. Since 2011 she has been part of the executive team of a large Australian university. With over thirty years’ experience of design practice and teaching, she has become an advocate for the power and potential of design thinking.

    ©2016 YouTube, LLC 901 Cherry Ave, San Bruno, CA 94066
  • Hi All, anyone able to produce bespoke emblem woven linings?
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